Marketing Specialist

Bluemont Group, LLC dba Dunkin'

December 2020 - present​

• Responsible for all marketing aspects of event planning and execution for Grand Openings, events, and sampling. 

• Ensure that all donation requests are scheduled and executed

• Assist with any other projects from the operations team

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Social Media Manager

Women in Business Club

July 2020 - present​

 

• Develop the branding cluster’s customer journey including lead magnets, opt-in pages, email sequences, sales pages, blogs, and other required materials 

• Grew the Facebook Following from 8,500 to almost 200k.

• Create content and copy for social media channels, Social Bee publishing tool

 

Audit Manager

Westminster Business Consultants

May 2020 - present​

 

• Company Infrastructure Development: Create, implement, update, and review Standard Operating Procedures for all 6 departments within the organization 

• Review and track departmental, individual consultants', and project team members' KPIs

• Ensure that Quality Assurance measures are in place for internal and external communications, and any client project deliverable 

 

Vice President

Westminster Business Consultants

Oct 2019 - present

 

• Assist the Managing Director by managing stakeholder relations, working with finance department, and overseeing all company activities and functions

• Approved the company's 3 year strategy ensuring all departments are meeting the organization's standards

• Interim Business Development Manager from November 2019 to February 2020  

• Provide various trainings/workshops to the company and partners like Social Media & Personal Branding, Communication & Cultures, etc

• Headed the COVID-19 company task force creating a new action plan for the crisis

 

Marketing and Events Manager

Westminster Business Consultants

May 2019 - present​

 

• Responsible for all facets of the department including, content calendar, content creation, event planning, analytics reports, event evaluations, and development of 12 consultants

• Manage the reputation of the organization through various on brand content and event strategies

• Revitalized the website creating a traffic increase of 307% and more MQLs and potential recruits

 

 

Marketing and Events Consultant 

Westminster Business Consultants 

​Oct 2018 - May 2019

 

• Headed the LinkedIn & Facebook teams to develop content calendars, social media content, and various marketing materials

• Conducted market research for a Northern European Country in the ALT sector 

• Hosted the JADE Autumn Conference, welcoming 200+ Junior Entrepreneurs from all across Europe

• Project Manager for the International Business Games 2019

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Marketing Associate  

Bluemont Group, LLC dba Dunkin' Donuts 

​April 2017 - July 2018

 

• Interfaced with C-Suite executives and customers at events, product drops, and giveaways 

• Promoted brand awareness and salience through grand openings and charity events 

• Managed all social media accounts for Bluemont Group and created the BMG Bakery website

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Human Resources Associate  

Bluemont Group, LLC dba Dunkin' Donuts 

Jan 2018 - July 2018

 

• Assisted in the recruitment process by screening resumes, conducting phone interviews, and reporting to GMs and DMs of my suggested interviewees 

• Rewrote the company's and sister company's handbook researching laws in Tennessee, Georgia, and Alabama

• Trained DMs and GMs on the new onboarding system; giving presentations, hosting meetings, creating guides, and helping over the phone when needed

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Tennessee Athletics Marketing Intern  

University of Tennessee Athletics 

Nov 2013 - Dec 2017 

 

• Created, organized, and executed in-game promotions to engage with 15,000+ fans across 14 affiliated sports

• Oversaw 15+ student interns per event to ensure effective promotion implementation

• Collaborated with upper level management and student athletes to create a fun and exciting fan experience