Resume

 
About Me

I consider myself to be a hard working and goal oriented person, striving to learn as much as I can about the business and marketing world. My wide range of passions include the entertainment industry (theatre and music), history, and traveling the world. I am most interested in learning about how various cultures interact with one another in business settings, something that has driven me in my international studies and travels. 

I am searching for an employer who values innovative ways of thinking. I want to feel valued from my managers and this includes receiving relevant and frequent trainings for personal and professional development. I am a firm believer in learning while doing and will never take a passive seat on assignments. I diligently believe that you get out of projects the effort which you put in them, meaning I will always give my 110%. 

Work​
Experience​
Marketing and Team Coordinator
Women in Business Club

July 2020 - present​

 

  • Develop the branding cluster’s customer journey including lead magnets, opt-in pages, email sequences, sales pages, blogs, and other required materials 

  • Implemented the UN’s SDGs into the company and lead the team for the campaign 

  • Create content and copy for social media channels, Social Bee publishing tool

 
Audit Manager
Westminster Business Consultants

May 2020 - present​

 

  • Company Infrastructure Development: Create, implement, update, and review Standard Operating Procedures for all 6 departments within the organization 

  • Review and track departmental, individual consultants', and project team members' KPIs

  • Ensure that Quality Assurance measures are in place for internal and external communications, and any client project deliverable 

 
Vice President
Westminster Business Consultants

Oct 2019 - present

 

  • Assist the Managing Director by managing stakeholder relations, working with finance department, and overseeing all company activities and functions

  • Approved the company's 3 year strategy ensuring all departments are meeting the organization's standards

  • Interim Business Development Manager from November 2019 to February 2020  

  • Provide various trainings/workshops to the company and partners like Social Media & Personal Branding, Communication & Cultures, etc

  • Headed the COVID-19 company task force creating a new action plan for the crisis

 

Marketing and Events Manager
Westminster Business Consultants

May 2019 - present​

 

  • Responsible for all facets of the department including, content calendar, content creation, event planning, analytics reports, event evaluations, and development of 12 consultants

  • Manage the reputation of the organization through various on brand content and event strategies

  • Revitalized the website creating a traffic increase of 307% and more MQLs and potential recruits

 

 

Marketing and Events Consultant 
Westminster Business Consultants 

​Oct 2018 - May 2019

 

  • Headed the LinkedIn & Facebook teams to develop content calendars, social media content, and various marketing materials

  • Conducted market research for a Northern European Country in the ALT sector 

  • Hosted the JADE Autumn Conference, welcoming 200+ Junior Entrepreneurs from all across Europe

  • Project Manager for the International Business Games 2019

Marketing Associate  
Bluemont Group, LLC dba Dunkin' Donuts 

​April 2017 - July 2018

 

  • Interfaced with C-Suite executives and customers at events, product drops, and giveaways 

  • Promoted brand awareness and salience through grand openings and charity events 

  • Managed all social media accounts for Bluemont Group and created the BMG Bakery website

Human Resources Associate  
Bluemont Group, LLC dba Dunkin' Donuts 

Jan 2018 - July 2018

 

  • Assisted in the recruitment process by screening resumes, conducting phone interviews, and reporting to GMs and DMs of my suggested interviewees 

  • Rewrote the company's and sister company's handbook researching laws in Tennessee, Georgia, and Alabama

  • Trained DMs and GMs on the new onboarding system; giving presentations, hosting meetings, creating guides, and helping over the phone when needed

Tennessee Athletics Marketing Intern  
University of Tennessee Athletics 

Nov 2013 - Dec 2017 

 

  • Created, organized, and executed in-game promotions to engage with 15,000+ fans across 14 affiliated sports

  • Oversaw 15+ student interns per event to ensure effective promotion implementation

  • Collaborated with upper level management and student athletes to create a fun and exciting fan experience

Skills

Canva

Social Media Management

Website Management

Event Planning & Logistics

Brand Management

Leadership

Teamwork

Customer Relations

Integrated Marketing 

Sports Marketing

Education
University of Westminster 
​2018 - 2019

 

Master's of Arts, Marketing Communications 

 

University of Tennessee, Knoxville 
2013 - 2017

 

Bachelor of Science,  Business Administration ​

     Marketing, Collateral in International Business 

     German, Modern Foreign Language and Literature

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© 2020 J. Rachel West.
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